This Swimbait is the Googan Squads' take on a hard body swimbait. With 3 segments this swimbait can be worked in many ways. From a slow steady retrieve to burning across the top of the water the Googan Squad Contenders action is unbeatable. For less active...

The Googan Squad Klutch lipless crankbait is designed for a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long but this bait will really crush in the Spring and Fall when bass are putting...

The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features...

When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is...

The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast...

This toolkit is for those ready to fish. The Googan Squad packed this kit with pliers for plucking, scissors for cutting, and a scale for mondo hunting. A philosophy of precision oozing from every tool.